Social Media Revolution: Unravelling the Threads of Connectivity and Influence

Social Media Revolution: Unravelling the Threads of Connectivity and Influence

Syed Adnan Afaq (Integral University, India), Shweta Dwivedi (Integral University, India), Saurabh Srivastava (MIT Moradabad, India), Syed Khalida Izhar (Integral University, India), Mohammad Faisal (Integral University, India), Gausiya Yasmeen (Integral University, India), and Qudsia Shahab (Integral University, India)
DOI: 10.4018/979-8-3693-9235-5.ch013
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Abstract

The chapter explores the transformative journey of social media and its impact on contemporary society, highlighting both challenges and opportunities. From its origins to its global ubiquity, social media has redefined communication, transcending geographical and cultural barriers. While it empowers global sharing and creativity, it also raises issues like privacy breaches, data security, and misinformation. Despite these challenges, social media drives social movements, political engagement, and revolutionizes marketing. It influences agriculture by spreading innovative techniques and bioinformatics by enhancing research collaboration. Emerging technologies like AR, VR, and AI will further shape its future. Integrating bioinformatics and agricultural analytics into social media can address global challenges, fostering positive societal change and connectivity.
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