Social Media Short Video-Sharing TikTok Application and Ethics: Data Privacy and Addiction Issues

Social Media Short Video-Sharing TikTok Application and Ethics: Data Privacy and Addiction Issues

Kevser Zeynep Meral (İstanbul Bahçeşehir University, Turkey)
Copyright: © 2021 |Pages: 19
DOI: 10.4018/978-1-7998-4117-3.ch010
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Abstract

With 3.8 billion users, social media created ethical problems as well. The Cambridge Analytica scandal has been a serious issue with data security lately. Contents not in compliance with general moral rules is another important violation of ethics. TikTok application, the fastest-rising short video-sharing website, is examined. As a result of the literature review, it is observed that TikTok application also had ethical violations issues like lack of private data safety, not sufficient precautionary system barriers for the young generation, and addiction risk. Furthermore, considering that the young people can interact with malicious users through the fake accounts and the risk of sharing their exceptional videos to have more viewers, it is suggested that the sanctions should be arranged as a deterrent in violation of the rules. Parents and young users must be educated about the risks and ethical violations of social media.
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Social Media Conceptual Background

Social media generally covers the social network sites like Facebook, blogs created by users like blogspot, video-sharing sites like TikTok, Youtube, collabarative sites like Wiki where contributors share knowledge, business networking sites like Linkedin, business communities like Amazon and academic social networks ResearchGate or Academia (Emirza et al.2012). Social media includes interactive online communication channels where communities are connected with each other and developed by the users participation (Kalafatoğlu, 2011). Social media web sitesi are internet-based application in the cyber world providing users exchangeble contents with web based technologic infrastructure (Kaplan and Haenlein, 2010). In other words social media is created by blogs, discussion boards of companies, email, forums blogs consisting extensive and bilateral interaction based on online networks (Mangold and Faulds, 2009).

According to Mayfield (2008), social media covers communities of common interests like photography etc which enables them sharing comments, information and communicate with other people, other web sites or resources. Safko (2009) defines social media as web based application where people or communities share their behaviours, ideas, relationships and activities by words, photos, sounds and videos. The difference of social media from the traditional media is that it enables comments or additions to the posts. Safko in his research found that more than 70 percent of 600 participants were not familiar with social media however the majority could define it. Social media apart from being a communication platform, it is a mass communication network with campaigns and an important role even in radical social changes issues like Arab Spring (Meral and Meral, 2020). Schreck and Keim (2013), state that social media are all type of media formats where user groups create, share and develop knowledge via web network connections.

Key Terms in this Chapter

Data Breach: When the information is stolen or used without consent of the system’s owner, the data stolen may cover confidential information like credit cards or passwords.

Social media: Social media covers media, blogs, company discussion boards, e-mail, forums, blogs which enables online interaction among users via online web sites.

Hate Speech: Hate speech usually prepares ground for hate crimes and hate speech can be against political groups/followers, women, foreigners/immigrants, different sexual identities, different religions, and disabled/various diseases.

TikTok: TikTok, the most popular short video platform is defined in their web site as that their mission is to bring joy and inspire creativity, and be the leader for short mobile videos. The TikTok previously known as Musical.ly, is a video-sharing application. The Chinese ByteDance company has bought Musical.ly in 2017 and renamed as TikTok. It has increased its user number incredibly in 2019.

Social Media Addiction: Internet addiction covers social media addiction, where excessive use of using social media affecting daily lives negatively, like little or less quality sleeping, exaggerated use of social media, not being able to control and limit the use of social media in internet.

Troll/Troller: Usually a fake account created in social media used for posts aiming to quarrel or to upset people in online social media.

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