Social Media: A Librarian's Tool for Instant and Direct Interaction With Library Users

Social Media: A Librarian's Tool for Instant and Direct Interaction With Library Users

Amir Manzoor (Bahria University, Pakistan)
DOI: 10.4018/978-1-5225-2119-8.ch005
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Abstract

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.
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Social Media Around The Globe

The use of social media around the world is increasing at an exponential rate and currently around 29% of world population is active user of these sites. With around 50% of world population, which approximately is 3 billion people, using Internet, the membership of social media sites equals roughly 2 billion people. This statistics itself is representative of the fact that social media has become pervasive in the daily lives of common people. In USA alone, there was a ten times increase in the number of social media users since 2006 (Richards, 2016).

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