Social Networking Engagement and Crisis Communication Considerations

Social Networking Engagement and Crisis Communication Considerations

Mitchell Marovitz (University of Maryland University College, USA)
Copyright: © 2017 |Pages: 26
DOI: 10.4018/978-1-5225-1963-8.ch007
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Abstract

This chapter covers crisis communication, focusing on the crucial activities before, during, and after a crisis occurs. An environmental scan identifies risks an organization may encounter. Prioritizing these risks informs the creation of crisis communications plans for each risk. These plans include a strategy to guide all organizational communications efforts. Timeline, budget, products, digital resources, and formative measurement all must be considered. Practice is essential. These actions can prepare an organization and its people to manage high-pressure, high-speed activities in real time. Once the crisis is controlled, it is time to evaluate the plan and institute adjustments as required.
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Crisis Management And Crisis Communication

Imagine a world without Twitter, without Facebook, without Instagram. Imagine a world without the internet. Well, let us not go back that far! Let us just go back to the world of Windows 3.1, when the internet was for nerds only, the stuff of the Defense Department and college professors. Amazon.com had not gone online yet.

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