Social Networking Site: Opportunities and Security Challenges

Social Networking Site: Opportunities and Security Challenges

Tom S. Chan (Southern New Hampshire University, USA)
Copyright: © 2010 |Pages: 14
DOI: 10.4018/978-1-60566-984-7.ch112


Social networking has become one of the most popular applications on the Internet since the burst of the dot-com bubble. Apart from being a haven for teenagers and online marketers, social networking sites are increasingly adopted by the corporate community. The trend makes viable many new business models and applications. The popularity of these sites has altered the way society interacts, but it also greatly heightened the threats of cyber crime. Safety and crime issues aside, the massive amount of user-generated content in these Web 2.0-enabled social networking sites are becoming fertile grounds for viruses. Furthermore, these sites pose great challenges on how to protect copyrighted works as they are havens for digital content sharing. Society must learn to balance the benefits of social networking with its drawbacks as the phenomenon is an inescapable global trend, expanding at the speed of light.

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