Social Networking

Social Networking

Kevin Curran (University of Ulster, UK), Paul O’Kane (University of Ulster, UK), Ryan McGinley (University of Ulster, UK) and Owen Kelly (University of Ulster, UK)
Copyright: © 2010 |Pages: 13
DOI: 10.4018/978-1-60566-984-7.ch013
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It is in man’s nature to form communities, and it is also in his nature to communicate. Psychologists hold that man is moved by instincts, desires which can only find full satisfaction in a community and by communication. Social networking (or network theory) is not an exact science and may reasonably be termed a social catalyst in discovering the method in which problems are solved; organisations are run to the degree in which individuals succeed in achieving goals (Freeman, 2004). In the network theory, social relationships are discussed in terms of nodes and ties: the former individual actors, the latter, relationships within networks frequently described diagrammatically where the node is a point, and the ties, lines of social connectivity (Scott, 2000).

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