Social Networking

Social Networking

Kevin Curran (University of Ulster, UK), Paul O’Kane (University of Ulster, UK), Ryan McGinley (University of Ulster, UK) and Owen Kelly (University of Ulster, UK)
Copyright: © 2010 |Pages: 13
DOI: 10.4018/978-1-60566-984-7.ch013
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Abstract

It is in man’s nature to form communities, and it is also in his nature to communicate. Psychologists hold that man is moved by instincts, desires which can only find full satisfaction in a community and by communication. Social networking (or network theory) is not an exact science and may reasonably be termed a social catalyst in discovering the method in which problems are solved; organisations are run to the degree in which individuals succeed in achieving goals (Freeman, 2004). In the network theory, social relationships are discussed in terms of nodes and ties: the former individual actors, the latter, relationships within networks frequently described diagrammatically where the node is a point, and the ties, lines of social connectivity (Scott, 2000).

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