Social Responsibility: A Crucial Knowledge and Ethics

Social Responsibility: A Crucial Knowledge and Ethics

Matjaz Mulej (University of Maribor, Slovenia), Vojko Potocan (University of Maribor, Slovenia), Zdenka Zenko (University of Maribor, Slovenia), Anita Hrast (University of Maribor, Slovenia) and Tjasa Strukelj (University of Maribor, Slovenia)
Copyright: © 2013 |Pages: 19
DOI: 10.4018/978-1-4666-3998-0.ch018
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Abstract

Both the economic practice and education in the decades after the 2nd world war continued the previous trend toward over-specialization resulting from the huge amounts of knowledge piled up. But both the global impact and the local action require linking of specialists in interdisciplinary creative cooperation for their work processes to succeed. ‘Division of work’ was much more stressed than ‘coordination’ and ‘cooperation’ and still is so. Oversights result with consequences reaching all way to global crises, including world wars. Systems and cybernetic theories have offered remedies in some of their many versions, including the knowledge systems science, but with a poor acceptance on the part of over-specialists and bosses. In the recent decade a new remedy has been offered under the label of social responsibility. Data from USA, Germany, etc., show that customers are increasingly embracing it. This makes this invention start becoming a crucial non-technological innovation, which shall enter the economic practice and education quickly. It shall not tackle organizations only, but become a human attribute of all influential persons and their organizations from family to the entire world.
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The Dead Alley Caused By The Post-War Neo-Liberalsit

Quite many authors agree that the neoliberal capitalism, which has denied social responsibility (SR), caused the current crisis by creating ‘Bubble Economy’ with monopolism – under the label of a totally free market – that provides chances only to a small minority of population (e.g., TV Slovenia, 2011; Božičnik et al., 2008; Dyck, 2011; Goerner et al., 2008; Korade, 2011; Senge et al., 2008; Stern, 2006; etc.: see references in Mulej, 2010, 2011, on which this contribution is partly based).

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