Socially Responsible Practices in Hotels: A Gender Perspective

Socially Responsible Practices in Hotels: A Gender Perspective

María Dolores Sánchez-Fernández (University of A Coruña, Spain), Rosa María Vaca-Acosta (University of Huelva, Spain) and Alfonso Vargas-Sánchez (University of Huelva, Spain)
DOI: 10.4018/978-1-4666-9902-1.ch003
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The objective of this study is to analyze the influence of institutional pressures (normative, coercive and mimetic) according to gender in the implementation of social responsibility in hotels. The object of this study is three, four and five-star hotels located in the Euro region (Galicia and North of Portugal). To achieve these objectives a quantitative study is carried out. The proposed model of research; the Technical Partial Least Square (PLS), methodology based on Structural Equations Models (SEM) using the software Visual-PLS has been applied. A questionnaire consisting of existing validated scales was drawn up and used for the collation of data.
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This section examines institutional theory, corporative social responsibility, the relationship between institutional theory, isomorphism and legitimacy and the relationship between gender and social responsibility

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