Socio-Economic Processes, User Generated Content, and Media Pluralism

Socio-Economic Processes, User Generated Content, and Media Pluralism

Androniki Kavoura (Technological Educational Institute of Athens, Greece)
Copyright: © 2019 |Pages: 12
DOI: 10.4018/978-1-5225-7661-7.ch036


Media pluralism that is associated with the presentation of different points of view and ideas in media content consists of a recurrent issue of discussion because it is in close relation with the socio-economic, technological, and political environment within which media operate. Major developments take place with the worldwide economic instability that exists but also with the advancement of new technologies and social media that enhance online communication. This chapter aims (1) to present media pluralism's components and (2) to describe the reciprocal role between media pluralism's dimensions and communication technologies, socio-economic and political processes that take place. These processes are based on the technological advancements of new media platforms such as online video platforms and streaming services as media types for online media content. In doing so, this chapter adds to the literature by illustrating the role of the abovementioned processes on media pluralism. Media pluralism is under continuous negotiation. Current real-world scenarios are discussed.
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Background Overview: Media Pluralism

The definition of the concepts involved in the creation of the argumentation of this chapter entails media pluralism that consists of the umbrella that embraces aspects of media diversity. Media pluralism refers to more than one, in fact, numerous points of view and a variety in media content so that many people and groups can be represented (Valcke, Sukosd, & Picard, 2015).

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