The South African Online Consumer

The South African Online Consumer

Kevin Johnston (University of Cape Town, South Africa)
Copyright: © 2003 |Pages: 10
DOI: 10.4018/978-1-93177-745-2.ch015


This chapter attempts to develop a profile of online consumers in South Africa. Firstly, a profile of the South African online consumer is developed based on various research sources. The chapter then focuses on what the web consumers in South Africa want, and the challenges facing web developers and organizations developing web sites in South Africa.

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