South Korea: Vision of a Ubiquitous Network World

South Korea: Vision of a Ubiquitous Network World

Jounghae Bang (Penn State University of Mont Alto, USA) and Inyoung Choi (Georgetown University, USA)
DOI: 10.4018/978-1-60566-378-4.ch013
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Koreans envision a world in which anyone can access information and the tools to explore it anytime, anywhere. Korea has been one of the leaders in the mobile industry and this chapter explores the past, present and future of mobile technology and markets in Korea. Starting with background and a brief overview of the current situation, this chapter uses the CLIP framework to describe mobile services in Korea. The chapter concludes with a brief discussion of challenges and future strategies.
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Historical Overview

The Korean mobile market is well known as one of the most advanced in the world and boasts nearly 100 percent coverage across the peninsula. In this section, we will address the evolution of Korean mobile technology and its dynamic market.

According to Reynolds, Kelly, and Jeong (2005), mobile technology in Korea has passed through three distinct phases:

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