MLA
Yadav, Rasu Chatrapathi. "Space of Culture and Brand in Sequel of Telugu Films: A Qualitative Study." Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, et al., IGI Global, 2018, pp. 71-85. https://doi.org/10.4018/978-1-5225-3150-0.ch005
APA
Yadav, R. C. (2018). Space of Culture and Brand in Sequel of Telugu Films: A Qualitative Study. In S. Dasgupta, S. Biswal, & M. Ramesh (Eds.), Holistic Approaches to Brand Culture and Communication Across Industries (pp. 71-85). IGI Global. https://doi.org/10.4018/978-1-5225-3150-0.ch005
Chicago
Yadav, Rasu Chatrapathi. "Space of Culture and Brand in Sequel of Telugu Films: A Qualitative Study." In Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, Santosh Kumar Biswal, and M. Anil Ramesh, 71-85. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3150-0.ch005
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