Specification of a Model of Distribution of Traditional Clothing in a Mobile Atelier

Specification of a Model of Distribution of Traditional Clothing in a Mobile Atelier

Iván Bandala (National Institute of Technology of Mexico, Mexico & Instituto Technologico Superior de Naranjos, Mexico)
DOI: 10.4018/978-1-5225-8131-4.ch024


This chapter is focused on the problem of the distribution of traditional clothing in a mobile atelier in the clothing stores of Naranjos-Amatlán. Through a series of reviews, the methodology for the design that best suits the distribution is established in order to optimize working time optimally. With the chosen methodology, the profile of the orders is built. Based on the corresponding characteristics, the problem of distribution and sale is dealt with correctly. Different designs are studied of the atelier's distribution and transportation warehouses, as well as enlistment and routing policies, with the purpose of identifying the influence of the scenarios and policies in the order distribution time and the utilization factor of the resources involved in the process. The results contribute to the improvement of process indicators, reflected in operating costs and customer service.
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Fashion in dress has been the expression of times, situations and status. Part of the study that is made of history goes through knowing the clothing of men and women (QUISPE, 2014) The traditions are the essence of each place that allows to reflect the past of the history that characterizes it and vice versa, that the past reflects our self.

This article aims to eradicate the lack of awareness regarding the traditions in the Veracruz area that has caused a decrease in cultural knowledge, as well as the economy in the cities in a considerable way, making optimizations through the Order model. Picking to have a greater focus on knowledge in the marketing and distribution of garments using the necessary fashion updates linked to the traditions of Veracruz.

Figure 1.

Typical female attire with modern arrangements


In the city of Naranjos-Amatlán 90% of the population does not consume traditional articles of the region, among them clothing, the study of the problems of supply and control of inventories is therefore a theme in constant evolution according to what we are told (Sánchez, 2005) where he announces that the organization of the products from their transportation to their sale is of vital importance.

The National Institute of Statistics and Geography (INEGI) It gives some total population statistics of 28,829 inhabitants where 13,715 are male and 15,113 are female in 2017.


General Instances For The Optimiazation Of The Distribution Of Traditional Clothing

Currently in clothing stores as in the market the typical garments of the state of Veracruz do not have a significant boom, giving priority to other customs or fashions other than our region. Priorities are given to foreign products and costumes, leaving the aforementioned mentioned in the sentence.

Figure 2.

Typical clothes of the State of Veracruz


The garments are divided into 2, men and women. It is composed of a guayabera and trousers for men; They wear a blouse, a cloak and a skirt for women.

Different garments with modern designs have also been created so that the sale of the clothes is of greater visual attraction for the young generations and that they do not lose that traditional essence as are the embroidery so characteristic that they have.

Figure 3.

Visualization of modern designs with traditional arrangements

Table 1.
Distribution of the dress valuation in the proposed atelier
Both gendersComplete suit
White shoes
WomenEmbroidered Blouses
Embroidered tulle or cotton mantilla
Apron or small black velvet apron with embroidery
Silk shawl White, blue and yellow
MensEmbroidered Guayaberas
Palm hat
Embroidered handkerchiefs

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