Sindhu Ravindranath (IFHE University, India) and Thomas J. Menachery (IFHE University, India)
Copyright: © 2019 |Pages: 20
DOI: 10.4018/978-1-5225-5366-3.ch003
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The art of storytelling is an ancient method of conveying information to the masses with certain intent in mind (i.e., as in setting morals or cultural development). It starts from childhood, where children grow up with stories of great heroes and mystical happenings in an age where Gods and humans dwell together. As time went by the stories lost their sheen but they are making a comeback of a different kind – as a learning tool for individuals, whether employees or students. These stories are adapting to the modern world lifestyle, medium is now digital though. Therefore, this chapter explores this journey of stories and gives instances to showcase the effectiveness of storytelling as a tool for training employees.
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What Is Storytelling?

The Indian history of storytelling has been more on the corporate side than the individual “storyteller” method the older generations had. The history has put storytelling in the cadre of the most critical component to the knowledge development of humans. Stories have a way of capturing the people’s imagination, guiding them form a faraway knowledge enthralling them in a way nothing else can, not even visual media. The stories create a magical thread between cultures helping to break down the barriers which help people relate with each other. Storytelling has been indeed practiced by every culture with the intention of preserving history, teach law, give moral training by explaining the exemplary deeds. Most ancient stories have been handed down generations and oral storytelling; most historians say is old as the languages.

Researchers have at times suggested that story telling is a tool something people use to make sense of their experiences (McAdams, 2001; Singer, 2004). White (1992) has mentioned that story telling helps shaping people’s life with very real effects on them individually. White agrees with La pointe (2010) that identities can be created by using story telling. McAdams (2001) has regarded identity as “an internalized and evolving life story” and finally coining the term “Narrative identity”. Story telling portrays life’s of people through a highly mobile system consisting of environmental, societal and individually connected “systems of influence” which are within the time frames of each experience – past influencing present and past and future influencing future (McMahon, 2006; McMahon & Watson, 2010)

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