Strategic Alliances of Information Technology Among Channel Members

Abstract

This chapter explores novel ways of improving flexibility, responsiveness, and competitiveness via strategic information technology (IT) alliances among channel members in a supply chain network. To gain competitiveness, firms have to constantly update their operational strategies and information technologies through collaborative efforts of a “network” of supply chain members rather than the efforts of an individual firm. In sum, the foci of this chapter are: (1) an overview of supply chain management (SCM) issues and problems, (2) supply chain coordination and integration, (3) the latest IT applications for improved supply chain performance and coordination, and (4) strategic IT alliances. This chapter concludes with a discussion of business implications and recommendations of future research.