Strategic and Process Management: A Model Oriented for High Business Performance

Strategic and Process Management: A Model Oriented for High Business Performance

Maria Olga Carvalho e Souza (Instituto Superior de Gestão, Portugal), Alvaro Lopes Dias (Instituto Superior de Gestão, Portugal) and Emmanuel M.C.B. Sabino (FORUM (Centro de Formação, Estudos e Pesquisas), Brazil)
DOI: 10.4018/978-1-5225-7888-8.ch008
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The performance of companies has been of great interest in the organizational and academic world. In Brazil it became a matter of survival, given the high number of premature corporate deaths, especially in the field of micro and small enterprises. Following this same interest, the authors began this exploratory qualitative research to find information about the specifics of some companies that manage to remain in the market with reasonable competitiveness and for many years. In this universe, they selected three companies located in the city of Teresina (PI) that presented a significant boost in the face of a turbulent and unpredictable environment. Some characteristics, behaviors, and skills have been highlighted as likely indicators of dynamic capacity leading to the achievement of a competitive advantage, which, consequently, cause these companies to be remembered and chosen by consumers among others existing in the same place or region.
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This study aims to identify characteristics and entrepreneurial behaviors that, together with organizational competencies, can achieve high business performance. That is, identify the competitive differentials that some companies have in order to survive the innumerable and constant adversities presenting profitability. As a starting point to obtain the answers to the problem, we highlight some hypotheses that can positively influence or not the business performance, which are: effective strategic and process management; the creation of value for the client; effective information systems; and organizational skills. The choice of these hypotheses took into account the importance and participation of each of these subjects in the corporate universe, from the simplest and smallest to the most complex and robust of the companies

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