Strategic Approach to Globalization with Mobile Business

Strategic Approach to Globalization with Mobile Business

Walied Askarzai (Melbourne Institute of Technology, Australia) and Bhuvan Unhelkar ( and University of Western Sydney, Australia)
Copyright: © 2010 |Pages: 10
DOI: 10.4018/978-1-60566-770-6.ch025
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This chapter discusses the importance of strategic approach to the phenomenon of globalization with mobile business. Globalization is the exclusion of geographical boundaries when conducting business, considering that, in today’s business world the concept of the dynamic aspect of the globalization is inevitable. Advances in information and communications technologies have helped globalization to evolve rapidly, providing the opportunity for local businesses to operate internationally. A mobile business also can exploit the opportunity of globalization. This chapter also examines how a mobile business can approach globalization strategically. Further more this chapter explains that a semi-mobilized business can become fully mobilized in order to operate more efficiently and effectively.

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