MLA
Mishra, Barry, and Erik Rolland. "A Strategic Framework for City Marketing: The SSRM Approach." Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, IGI Global, 2009, pp. 50-63. https://doi.org/10.4018/978-1-60566-134-6.ch003
APA
Mishra, B. & Rolland, E. (2009). A Strategic Framework for City Marketing: The SSRM Approach. In M. Gascó-Hernandez & T. Torres-Coronas (Eds.), Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (pp. 50-63). IGI Global. https://doi.org/10.4018/978-1-60566-134-6.ch003
Chicago
Mishra, Barry, and Erik Rolland. "A Strategic Framework for City Marketing: The SSRM Approach." In Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, 50-63. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-134-6.ch003
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