MLA
Bryant, Samantha C. "A Strategic Framework for Integrating Web 2.0 into the Marketing Mix." Web Technologies: Concepts, Methodologies, Tools, and Applications, edited by Arthur Tatnall, IGI Global, 2010, pp. 909-923. https://doi.org/10.4018/978-1-60566-982-3.ch049
APA
Bryant, S. C. (2010). A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In A. Tatnall (Ed.), Web Technologies: Concepts, Methodologies, Tools, and Applications (pp. 909-923). IGI Global. https://doi.org/10.4018/978-1-60566-982-3.ch049
Chicago
Bryant, Samantha C. "A Strategic Framework for Integrating Web 2.0 into the Marketing Mix." In Web Technologies: Concepts, Methodologies, Tools, and Applications, edited by Arthur Tatnall, 909-923. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-982-3.ch049
Export Reference