Strategic Framework for Sustainable Development of Open and Distance Learning Programs in India: Marketing Perspective

Strategic Framework for Sustainable Development of Open and Distance Learning Programs in India: Marketing Perspective

Purnendu Tripathi (Indira Gandhi National Open University, INDIA) and Siran Mukerji (Indira Gandhi National Open University, INDIA)
DOI: 10.4018/978-1-4666-0882-5.ch410
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Abstract

The ODL institutions need to have a competitive strategy so as to provide quality education at an affordable cost. This makes India a special case of investigation, wherein a network of over 10 open universities and 104 institutes of open and distance education (IODE) are providing access and equity to education. Challenge and competition in the education sector have presented a new situation where institutions are now viewed as conglomerates and educational programs as educational products. To ascertain sustainable and quality oriented education in open and distance learning mode, the present chapter attempts to make an analysis of IGNOU, the premier national open university of India by Academic Program Life Cycle (APLC) and SWOC, and to suggest strategies for improving the continuance and survival of academic programs and quality assurance in support services.

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