Strategic Implications of M-Banking Services in Japan

Abstract

This chapter explores the state of the art of mobile (m-) banking in Japan. In Japan, in early 2005, there were more than nearly 100 million users of mobile Internet services. A brief discussion about the main characteristics of Japanese banking practices is accompanied by an overview of this country’s mobile market. This is followed by a detailed analysis of the mobile Internet services of three major Japanese banks—Mizuho, Sumitomo Mitsui, and UFJ—and the development of a strategic framework for m-banking. The chapter concludes with a discussion about the future of mobile banking.