Strategic Implications of M-Banking Services in Japan

Strategic Implications of M-Banking Services in Japan

Eusebio Scornavacca (Victoria University of Wellington, New Zealand) and Stuart J. Barnes (University of East Anglia, UK)
Copyright: © 2006 |Pages: 15
DOI: 10.4018/978-1-59140-664-8.ch002
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This chapter explores the state of the art of mobile (m-) banking in Japan. In Japan, in early 2005, there were more than nearly 100 million users of mobile Internet services. A brief discussion about the main characteristics of Japanese banking practices is accompanied by an overview of this country’s mobile market. This is followed by a detailed analysis of the mobile Internet services of three major Japanese banks—Mizuho, Sumitomo Mitsui, and UFJ—and the development of a strategic framework for m-banking. The chapter concludes with a discussion about the future of mobile banking.

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