MLA
Veglio, Valerio. "The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies." Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2013, pp. 126-148. https://doi.org/10.4018/978-1-4666-2524-2.ch007
APA
Veglio, V. (2013). The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies. In H. Kaufmann & M. Panni (Eds.), Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (pp. 126-148). IGI Global. https://doi.org/10.4018/978-1-4666-2524-2.ch007
Chicago
Veglio, Valerio. "The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies." In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 126-148. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2.ch007
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