Strategic Innovation Management: An Integrative Framework and Causal Model of Knowledge Management, Strategic Orientation, Organizational Innovation, and Organizational Performance

Introduction

In recent years, knowledge management (KM) has been recognized as a key instrument for the improvement of organizational effectiveness and organizational performance (Zack et al., 2009). Moreover, the importance of knowledge management within organizations has dramatically risen due to factors such as growing globalization, the acceleration in the rate of technological change, or the need to share best practices (Mehta, 2008). Knowledge is considered the most important strategic resource for ensuring an organization’s long-term survival and success since some forms of complex knowledge such as capabilities or routines can be valuable, scarce, and difficult to imitate (DeCarolis & Deeds, 1999). Consequently, processes and practices that firms utilize in order to manage knowledge are instrumental for attaining strategic objectives by harnessing complexity and making the best use of existing resources and capabilities (Zollo & Winter, 2002). In basic terms, knowledge management comprises a set of processes through which knowledge is acquired, developed, gathered, shared, applied, and protected by the firm in order to improve organizational performance (Grant, 2002; Zack et al., 2009).

Organizational performance is commonly used as a dependent variable for business research and is considered to be one of the most important constructs in the field of management (Pagell & Gobeli, 2009; Richard et al., 2009). Measuring and analyzing organizational performance has an important role in turning goals into reality, which in today’s competitive environment is paramount to the success and survival of an organization (Popova & Sharpanskykh, 2010). Knowledge management will be the key to organizational success in this millennium (Davenport & Prusak, 2000; Desouza & Awazu, 2006). Knowledge management has been shown to be a powerful ingredient in the success of organizations (Davenport & Prusak, 2000; Desouza & Awazu, 2006). Knowledge management is aimed at getting people to innovate, collaborate, and make correct decisions efficiently; it is aimed at getting people to act by focusing on high-quality knowledge (Plessis, 2005). Knowledge is considered the most important resource in organizations (Choe, 2004). Resistance to organizational innovation is likely to result in a business’s downfall (Leavy, 1998). Strategic orientation also plays a major role, since strategy not only influences and directs the conduct of routine business operations, but also provides a foundation for long-term success (Sinkovics & Roath, 2004).