Strategic Management: Company Management Strategies in a Sustainable Economy

Strategic Management: Company Management Strategies in a Sustainable Economy

Ionica Oncioiu (Titu Maiorescu University, Romania), Mircea Alecsandru Udrescu (Artifex University, Romania) and Alina Gheorghe (Artifex University, Romania)
DOI: 10.4018/978-1-7998-4637-6.ch011
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Abstract

The material presented in this chapter aims to capture some particularities of the strategic management of the company in managing risks and threats, to detect some interference between the managerial strategy and the organizational culture, and to bring to attention the correlations between the vision of the business, the strategic segmentation, and the corporate strategies through which strategic management ensures the behavioral change of the company on the market. The sustainable economy has put in front of the company's strategic management two directions of responsibility: the motivation of the change or the disappearance of the market.
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Literature

Strategic management particularities of the company within the sustainable economy The defining peculiarity of the strategic management of the company consists in defining the full connection of the company to a new philosophy of political and social development, namely sustainable development, which represents the central element of the company's competitive environment.

Key Terms in this Chapter

Sustainable Strategic Management (SSM): Defined as a full connection of the company to a new philosophy of political, environmental and social development, namely sustainable development, which represents the central element of the company's competitive environment.

Strategic Management (SM): Represents a accumulation of actions carried out following the decision regarding the implementation of plans and projects, both in the medium and long term, and in the short term, in order to achieve the fundamental objectives of the company.

Organizational Culture (OC): Represents a set made of cultural values found in a company that refer to the employees’ mentality, attitudes, and personal beliefs.

Responsible Management (RO): Represents an improved management, targeting both the quality of the managerial act, as well as the socio-economic and environmental benefits, both local and global.

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