MLA
Doherty, Noel, and F. Victor Lu. "Strategic Marketing: Models and Plans." Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods, edited by N. Delener, IGI Global, 2012, pp. 417-427. https://doi.org/10.4018/978-1-4666-0077-5.ch024
APA
Doherty, N. & Lu, F. V. (2012). Strategic Marketing: Models and Plans. In N. Delener (Ed.), Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods (pp. 417-427). IGI Global. https://doi.org/10.4018/978-1-4666-0077-5.ch024
Chicago
Doherty, Noel, and F. Victor Lu. "Strategic Marketing: Models and Plans." In Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods, edited by N. Delener, 417-427. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0077-5.ch024
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