Strategic Organizational Sustainability

Strategic Organizational Sustainability

José G. Vargas-Hernández
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-8426-2.ch014
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Abstract

This study is aimed to analyze the various features and elements related to strategic organizational sustainability. The analysis departs from the assumption that traditional organizations have to face a lot of challenges posed by the new global economy context confronting contradictory patterns of globalization and de-globalization processes. In order to create the new conditions for the organizations not only to survive but to succeed, a new model based on designing and implementing strategic organizational sustainability, abandoning the narrow focus on economic growth and profits to embrace the social inclusion and equity as well as the environmental sustainability issues, is proposed.
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Sustainability

Around the world, more organizations are taking responsibility for sustainability and environmental management (Rondinelli and Berry, 2000). Sustainability has become a relevant issue because consumers today are concerned enough on both green ecological and social issues when consuming and using products and services.

Sustainability originally was defined as “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” (Commission on Environment and Development 1987). (Brundtland Report to the United Nations, 1987). Sustainability is a critical issue for the organizations concerned with meeting the current needs of society without compromising the ability to meet the needs of future generations. Sustainability in essence is concerned with meeting the needs of people today without compromising the ability of future generations to meet their own needs (World Business Council for Sustainable Development 2005).

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