Strategic Planning for Online Learning

Strategic Planning for Online Learning

Figen Kiliç (Mersin University, Turkey)
Copyright: © 2013 |Pages: 9
DOI: 10.4018/978-1-4666-2830-4.ch013
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Globalization has brought along competition, and thereby, the concept of strategic planning. Strategic planning is of paramount importance in terms of minimizing uncertainties of the future and achieving sustainable competition superiority. Strategic planning which involves participation of each person from a every level within an organization and full support of organization manager and aim at achieving results mean stakeholders’ playing an active role in determination of requirements and expectations, stakeholders’ and policy makers’ opinion, mission, targets and performance measurement of organization (Küçüksüleymanoglu, 2008). It is not possible for organizations to have sustainable competition superiority without strategic planning and although it is not a type of plan that is drawn for one time only, planning process is a type of process which requires participation of all stakeholders within and outside organization (Demir and Yilmaz, 2010). A different path is pursued when strategic planning is applied at education organizations; because education organizations are not managed like private institutions, therefore, strategic planning at education must be able to respond to surrounding cultural, social, technological, environmental and economic changes. This study has focused on importance of strategic planning for online learning and variables affecting planning have been considered.
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Main Focus Of The Chapter

Today’s societal life, increase in information and rapid advancement in technology has rendered our life so complicated. The only way of dealing with this complexity is seen as education. Education is a field dealing with modification of human behaviors in line with the societal requirements. Education is not only an activity that is conducted behind school walls, but also is a process that aims to effectively manage the lives outside the school and continues for a life time. Therefore, in this process that continues for a life time, an individual needs to learn the techniques for self-learning and effectively use the technology. Apart from these competencies expected from learners, there are some differences in duties and responsibilities of the education institutions. Such institutions have several responsibilities and duties like organizing new information, preparation and use of technological infrastructure and rendering resources suitable for conditions of the era. Therefore, education institutions are under a great pressure and must undergo a total change. 5 to 10 years from now, education won’t be like it is today, and will force humans and institutions to make drastic changes.

According to Frey (2010), developments that will make drastic changes in the education world are as follows;

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