Strategic Planning Reference Models

Strategic Planning Reference Models

DOI: 10.4018/978-1-4666-2527-3.ch012
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It is now time to actually construct the reference models useful to guide the development of the strategic planning process, and it is necessary to recap some of the arguments and material gathered to date with a look at methodologies from information systems and some of the key elements promoted by them. There is first a description of a process reference model to give context to the development of the information architecture reference model needed to present the information to be contained in the plan. As will be seen, the two models are complementary and each gives strength to the other.
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Strategic Analysis Methodologies

Logically, rationally, most strategic plans make sense. And yet most of them fail to achieve their desired objectives … more often than not, strategic planning is a process you go through to produce a document that sits on a shelf and gathers dust. (Tangri, 2004, p. 1).

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