Strategic Technology Planning for the Techno-Global Economy: Cities in the Market

Abstract

Indications are strong that globalization is an irresistible force, fomented by, or at the very least, enabled by technology. This chapter refers to the technology driven aspects of globalization as “techno-globalization” and describes the role of strategic technology planning in the marketing of cities in this global economy. It describes strategic technology planning for information and communication technologies and its intersection with marketing planning. It is intended to guide managers through the technology planning aspects of ICTs and city marketing. In addition to providing practical guidelines for preparing a technology plan that supports the organization’s strategic and marketing objectives, the chapter explains many of the nuances of the preparation and alignment of organizational strategic plans using current information systems and organizational theory concepts.