Strategic Turning Points in ICT Business: The Business Development, Transformation, and Evolution in the Case of Nokia

Strategic Turning Points in ICT Business: The Business Development, Transformation, and Evolution in the Case of Nokia

Rauno Rusko (University of Lapland, Finland)
Copyright: © 2017 |Pages: 15
DOI: 10.4018/978-1-5225-1779-5.ch001

Abstract

This chapter is studying strategic turning points in ICT business using Nokia as an example. Though several transformational phases of Nokia, the business is going on and being profitable. The main branch in the business has changed several times, also during the last decades. The activities of Nokia are still in the ICT, however. The previous main branch of Nokia, mobile and smart phones, has changed into networks technology and business. The case of Nokia proved to be the good example about the business development, transformation and evolution possibilities in the ICT business. This chapter also introduces a long-term perspective strategic turning points and path dependency in the case of Nokia and considers the potential (unintentional) co-evolution development between Nokia and Ericsson.
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Research Design

This study is based on case study research strategy in which the case is the strategic processes of Nokia. Social sciences have various definitions for case study research. Typically, case study research is not tied to any particular method. It enables several alternative methods to use - both qualitative and quantitative (see e.g. Eriksson and Kovalainen, 2008; Yin, 2002). Therefore, case study research could be considered more like a research strategy (Laine et al., 2007; Yin, 2002) without any exclusionary tight definitions about the methods suitable or unsuitable for the category of “case study research”.

Most of the case studies have some of these following features (Laine et al., 2007, 10; see also e.g. Yin 2002):

  • 1.

    Holistic and meaningful characteristics of real life events or cases.

  • 2.

    Organizational and managerial processes.

  • 3.

    The use of several materials and methods.

  • 4.

    The exploitation of previous researches.

  • 5.

    The dimness of the case and context.

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