Strategies for Success: The Impact of Digital Media and Communication on Business Innovation Across Industries

Abstract

“Strategies for Success” examines the impact of digital media and communication on business innovation across industries like technology, healthcare, and retail. Utilizing a mixed-methods approach, the study highlights the role of digital platforms and strategic communication in fostering innovation. Key findings reveal the importance of customer engagement and cross-functional collaboration in driving innovation. The research contributes to understanding how digital media and strategic communication catalyze innovation, offering insights for businesses in the digital economy.