Abstract
The authors explore three government strategies for gaining power through marketing. The first strategy encompasses elements of the power marketing mix, including packaging, passion, physical appearance, and personification, using tactics such as populist economic policies and idol-building. It also employs familiar tools like legalization, privatization, and concessions. The second strategy targets generation-specific power marketing and cultural influences, catering to diverse generations like elders, X, Y, Z, Alpha, LGBT, and solopreneurs. The third strategy focuses on understanding cross-generational consumer behavior and leveraging dynamic marketing influences, involving the development of perceptions, images, personas, reputations, personal brands, and power brands.
Governmental Power Market-Ing in the VU-CHAOS World
TopOrganization Of The Chapter
Strategic one: Power market-ing mix elements (case and positive)
Packaging, Passion, Paradox, Physical, Personate, Prototype, Psychic, Place,
Promotion, Price, and Product (including familiar generic tools such as
legalization, privatization, concession, new marketable goods).
Strategic two: Generation power market-ing elements and popular cultural power
Generation elder
Generation X, Y, Z, Alpha, LGBT
Generation Solopreneurship
Strategic three: Generation consumer behavior and dynamic power market-ing influences
Positioning perception building
Image and persona building
Reputation building
Personal brand building
Power brand building
TopStrategic One: Power Market-Ing Mix Elements
This strategy focuses on good packaging in politicians, parties, and policies. Great packaging leads to a great brand image. People will love it for no reason. Governments can then make any irrational public policies and projects. Power market-ing mix elements consists of packaging, passion, paradox, physical, personate, prototype, psychic, place, promotion, price, and product (Including familiar generic tools such as legalization, privatization, concession, new marketable goods).
Packaging
Governments can use packaging to create a specific image or perception around their policies or programs. By packaging their policies in a way that appeals to the public, governments can increase their support and legitimacy. In addition, a good image of politicians and political parties can also strengthen government power. Having a positive image of both politicians and their parties is critical to strengthening the power of government. When both are perceived positively, it can lead to higher approval ratings, more support for policies, and more election wins. People are more likely to trust them and believe they are acting in the best interest of the public. It helps us gain support for our policies and initiatives and helps us navigate difficult political situations. In addition, when people believe in a politician and their party`s vision for the future, they are more likely to vote for that politician, donate to campaigns, and participate in political action on their behalf.