IS Strategy at NZMilk

IS Strategy at NZMilk

P. Cragg (University of Canterbury, New Zealand) and B. McQueen (University of Waikato in Hamilton, New Zealand)
Copyright: © 2006 |Pages: 13
DOI: 10.4018/978-1-59904-414-9.ch019


This case study examines Nzmilk, a small, successful, fresh milk supplier. The company has lost some of their market to competitors, but also gained a significant contract. Its general manager was convinced that a new IS strategy was needed, but did not know how to proceed.

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