MLA
Kapoor, Avinash, and Chinmaya Kulshrestha. "Strong Value Proposition through Social Media Tools: A Case of American Express." Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 901-923. https://doi.org/10.4018/978-1-4666-6114-1.ch043
APA
Kapoor, A. & Kulshrestha, C. (2014). Strong Value Proposition through Social Media Tools: A Case of American Express. In I. Management Association (Ed.), Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (pp. 901-923). IGI Global. https://doi.org/10.4018/978-1-4666-6114-1.ch043
Chicago
Kapoor, Avinash, and Chinmaya Kulshrestha. "Strong Value Proposition through Social Media Tools: A Case of American Express." In Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 901-923. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1.ch043
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