Integrating digital activities into the broader strategy can be challenging for institutions providing online education they don't have yet strong digital capabilities. Indian educational institutes and universities lack in digital strategy skills to conceive a comprehensive plan for responding quickly to customer queries. Digital activities are an increasingly important part of any marketing and sales strategy. The ability to harness the power of digital platforms in delivery of educational courses cannot be denied. The organization should no longer be only concerned with simple act of providing digital course, but also with the innovative strategies through which they interact with students and create learning environment that is innovative, active, and challenging. Digital learning plays a vital role in the skills landscape.
TopLiterature Review
Department of Business innovation and Skills had conducted survey in UK and found that Embedding digital learning throughout the education system is a long-term solution. There is a clear need to enhance digital capabilities in the shorter term. The key to increase capacities to take advantage of digital opportunities are providing digital courses and awareness-raising initiatives through existing local private and third sector networks. Cyber security can thereby be enhanced. The report of Capegimini also states that the impact of digital technologies is now felt not only in the IT department but across the entire organization, creating a huge demand for digital skills.
Social media technology provides educators with an opportunity to engage learners in the online classroom, as well as to support development of learner skills and competencies (Blaschke, 2014). Tedlow (2010) describes what happens to companies who look away and go into denial when paradigms shift. Carey (2012) feels that MOOCs (Massive Open Online Courses) will change the future of higher education. MIT, Harvard, and Berkeley are offering free MOOCs via edX, a not-for-profit venture.
Research supports that the use of online courses from student’s perspective is important for educational institutes and course designers to tailor their courses more effectively and to enhance students course satisfaction (Morss, 1999) and according to him students who are engaged in online learning courses at the post-secondary level have positive learning experiences. It was also observed that the advantages of online learning were flexible interactions and ease of use.
In a study conducted to understand the effectiveness of online course interface design, by Lai (2004) on 140 students enrolled in either partially online or entirely online courses revealed that navigation of the courses was easy and students were pleased with the online course design. According to a study by Morss’s (1999) students perceptions of online course management systems reported that the online environment helped students to concentrate and learn the subject faster.