Students’ Privacy Concerns on the Use of Social Media in Higher Education

Students’ Privacy Concerns on the Use of Social Media in Higher Education

Laura Aymerich-Franch (GRISS, Image, Sound, and Synthesis Research Group, Spain) and Maddalena Fedele (GRISS, Image, Sound, and Synthesis Research Group, Spain)
Copyright: © 2014 |Pages: 22
DOI: 10.4018/978-1-4666-5174-6.ch002
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Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.
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Students As Youth And Their Placement Within Society And The Digital Media Landscape

In order to analyze privacy concerns it is crucial to identify students as part of the broader collective of youth and to understand their general relationship with the new media landscape.

The United Nations define youth as persons between the ages of 15 and 24 (UNESCO: Acting with and for Youth, n.d.). Many authors consider youth as adults only after they reach 24 years of age, in the same way that marketing studies do, since youth normally live with their parents until this age (Pascual, 1995).

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