Successful Evaluation by Design

Successful Evaluation by Design

Tracy Elazier (Devry University, USA)
Copyright: © 2017 |Pages: 18
DOI: 10.4018/978-1-5225-1808-2.ch001
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Abstract

The executive management team (EMT) of a Fortune 500 telecommunications corporation identified several key initiatives that were critical to enhancing its global competitive strategy. This transfer resulted in an initial 673% return on the training investment to the corporation, with implications that an anticipated annualized return of 808% can be realized, given continued support and stable external factors. The executive management team (EMT) of a Fortune 500 telecommunications corporation identified several key initiatives that were critical to enhancing its global competitive strategy. The corporate university (University) was engaged to assist in determining if the organization's country managers possessed the requisite knowledge and skills to achieve the objectives set forth in the strategic plan. A training-needs analysis revealed their lack of knowledge and skills in five important areas.
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Background

The University was a multi-faceted organization that included managing a museum, a world-class conference center, and a corporate training department. A critical element of the University’s strategic plan included transforming itself from a cost-to-profit center by competing with the business units as a stand-alone entity. With continued increased scrutiny on the corporation’s financial performance, the training organization, housed within the Corporate University structure, was under intense pressure to demonstrate value to the bottom line. As such, revenue generating courses and value-added services were developed for internal business partners, employees, customers, suppliers, and partners. As needed, external vendors were utilized to supplement the training department’s knowledge and expertise.

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