MLA
Turowski, Klaus. "Supporting Innovative Competitive Strategies as Mass Customization by Pairing E-Commerce Techniques with Agent Technology." Electronic Commerce: Opportunity and Challenges, edited by Syed Mahbubhur Rahman and Mahesh S. Raisinghani, IGI Global, 2000, pp. 261-278. http://doi:10.4018/978-1-878289-76-6.ch017
APA
Turowski, K. (2000). Supporting Innovative Competitive Strategies as Mass Customization by Pairing E-Commerce Techniques with Agent Technology. In Rahman, S. M., & Raisinghani, M. S. (Eds.), Electronic Commerce: Opportunity and Challenges (pp. 261-278). IGI Global. http://doi:10.4018/978-1-878289-76-6.ch017
Chicago
Turowski, Klaus. "Supporting Innovative Competitive Strategies as Mass Customization by Pairing E-Commerce Techniques with Agent Technology." In Electronic Commerce: Opportunity and Challenges. edited by Syed Mahbubhur Rahman , and Mahesh S. Raisinghani, 261-278. Hershey, PA: IGI Global, 2000. http://doi:10.4018/978-1-878289-76-6.ch017
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