Survive in Rating Battles

Survive in Rating Battles

Ufuk İnal (Ondokuz Mayıs University, Turkey) and Elif Şevik (Ondokuz Mayıs University, Turkey)
DOI: 10.4018/978-1-5225-5357-1.ch010

Abstract

Television has never lost its popularity since the day it entered our life, unlike other mass media. One of the only reasons why television should maintain this feature is that the masses do not give up using it actively. Another thing that should be mentioned together with this is that this vehicle has been able to keep up with the changing media structure. Changing and evolving computer-based information tools and environments force communities to adapt. Media tools along with the communities have also taken their place. In this study, the program named Survivor, which is broadcasted on TV8 channel, will be questioned about the structure created by using transmedative narrative strategies. Supported by two television channels, websites, social media tools, forum sites, and smartphone applications, Survivor will be linked to the audience.
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Transmedia Storytelling

As we all know, the millennium has created an environment for new production and consumption habits in the age of new possibilities. Especially between 1975-2000, with differentiated advertising strategies, product, and customer oriented advertising and marketing methods took the center stage. The consumer is now involved in the production process, due to producer and consumer interaction. The combination of producer and consumer roles allows the marketing literature to meet the concept of prosumer. This process points to the voluntary participation of the consumer in the production process. Thus, individuals can now contribute from the form of product and service to its design and even to the channel in which it will be consumed. With the changing of the advertising narrative, the channels used in this sense have been diversified and this change has created an environment that allows the story to continue in different channels. Along with these developments, the first examples of transmedia storytelling began to emerge (Yılmaz, 2017 p. 263, Resuloğlu & Yılmaz, 2017, Erdem, 2017, p. 252, Yılmaz, Çakır & Resuloğlu, 2017). It was Marsha Kinder who first used the term Transmedia in 1991. In her study titled “Playing with Power in Movies, and Video Games”, the concept of transmedia was used to refer to “multi mediaplatforms”. In addition, Kinder used this concept in conjunction with Julia Kristeva's concept of “intertextuality” (Kinder, 1991, pp. 39-46).

Key Terms in this Chapter

Survivor: Survivor is a game show about man's struggle with nature. The contestants aim to survive in nature. Games, which are determined according to the different competition formats, are held and the winners of these games get prizes. The competition is based on both physical and psychological strength. The goal is to win all the games and win the grand prize.

Game: Each contest in the Survivor program consists of a different game. These games measure elements such as power and balance. The winners of the games are rewarded.

Media Consumption: Newspaper, magazine, blog, and book preferences, TV shows the watch and movie watching habits (where, when, and how they watch) Music genres and bands (where and when they listen).

Rating: A measurement done by certain organizations, determining which channel is being watched for how long, by whom, and at what time period. The percentage of these measurements is called rating.

Side-Screen: Side-screen is a way of interpreting the contents of the main screen into a social media environment. Audience that use the side-screen get the chance to share their ideas about the program they watch on the social media. This way, they also give feedback about the content they follow and contribute to the story.

Mass Media: Collection of media technologies like radio, television and newspaper.

Social Sharing Platforms: It can be described as platforms, blogs, dictionaries, and forum sites like Facebook, Twitter, Instagram, which have millions of users around the world and provide multilateral and fast flow of information.

Transmedia Storytelling: Transmedia storytelling can be described as the marketing of a text over multiple media. Continuation of the same story is adapted to different media environments and the market for the product is expanded.

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