Sustainability in Business: A Holistic Approach

Sustainability in Business: A Holistic Approach

Noor Fatima (University of the Punjab, Pakistan) and Muhammad Shahbaz (University of Education, Lahore, Pakistan)
Copyright: © 2025 |Pages: 22
DOI: 10.4018/979-8-3693-6265-5.ch001
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Abstract

This chapter explores the complex idea of sustainability in the context of business, highlighting how vital it is for modern businesses. It highlights the interconnection of sustainability's environmental, economic, and social elements by providing a comprehensive review of each. The chapter covers a variety of methods and instruments that are essential for integrating sustainability into corporate operations. A theoretical basis is provided by reviewing important sustainable business models. Furthermore, the chapter provides the insights of reporting the sustainability activities and their assessment. Real-world case studies from the E7 nations highlight the difficulties in implementing sustainable principles as well as their practical applicability. The chapter also addresses the causes of environmental degradation, stressing the importance of a comprehensive and deliberate approach to sustainability.
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