Sustainability Performance of Construction: Conceptual Models of Satisfaction Levels in Construction Projects

Sustainability Performance of Construction: Conceptual Models of Satisfaction Levels in Construction Projects

Asrul Nasid Masrom (Queensland University of Technology, Australia) and Martin Skitmore (Queensland University of Technology, Australia)
DOI: 10.4018/978-1-61692-022-7.ch020
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Abstract

In general, the performance of construction projects, including their sustainability performance, does not meet optimal expectations. One aspect of this is the performance of the participants who are interdependent and make a significance impact on overall project outcomes. Of these participants, the client is traditionally the owner of the project, the architect or engineer is engaged as the lead designer and a contractor is selected to construct the facilities. Generally, the performance of the participants is gauged by considering three main factors, namely, time, cost and quality. As the level of satisfaction is a subjective issue, it is rarely used in the performance evaluation of construction work. Recently, various approaches to the measurement of satisfaction have been made in an attempt to determine the performance of construction project outcomes – for instance, client satisfaction, customer satisfaction, contractor satisfaction, occupant satisfaction and home buyer satisfaction. These not only identify the performance of the construction project but are also used to improve and maintain relationships. In addition, these assessments are necessary for the continuous improvement and enhanced cooperation of participants. The measurement of satisfaction levels primarily involves expectations and perceptions. An expectation can be regarded as a comparative standard of different needs, motives and beliefs, while a perception is a subjective interpretation that is influenced by moods, experiences and values. This suggests that the disparity between perceptions and expectations may possibly be used to represent different levels of satisfaction. However, this concept is rather new and in need of further investigation. This chapter examines the methods commonly practised in measuring satisfaction levels today and the advantages of promoting these methods. The results provide a preliminary review of the advantages of satisfaction measurement in the construction industry and recommendations are made concerning the most appropriate methods to use in identifying the performance of project outcomes.
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Performance Measurement In The Construction Industry

The systematic measurement of performance is a significant activity as it is needed in order to determine areas of improvement. Basically, performance can be assessed on two dimensions: objective measures and subjective measures. As highlighted by Chan and Chan (2004), the objective approach uses mathematical formulae to calculate the value of the project based on time and cost, while the subjective approach uses subjective opinions and the personal judgement of participants. The latter mainly includes references to the quality and functionality of the building and satisfaction levels of the participants.

Time performance of the project is monitored according to the work program prepared prior to commencement of the project. Chan and Chan (2004) assert that time performance concerns the duration needed to complete the project according to its schedule and is calculated as the numbers of days or weeks from starting on site to the practical completion of the project.

Project performance also can be defined by the cost performance of the project. According to Ling et al. (2008), cost performance is a measurable indicator. Therefore, it can predict the difference between the actual and the budgeted cost of the project. Dissanayaka and Kumaraswamy (1999) note the consensus view is that of having projects completed within budget and close to the original cost estimate constitutes project success. Although cost performance indicators are broadly used to enhance the performance of projects, project failure can still occur for several reasons; for example, strategies not fully understood by the participants, lack of clarification of tasks to be performed, lack of milestones defining completion dates and insufficient planning (Doloi and Lim, 2007).

Conversely, measures of quality, functionality, and satisfaction are rarely used in evaluating the level of the project performance due to their subjective nature and need for in-depth interpretation. Differences in levels of happiness, personalities, places and situations are further complications. Nevertheless, the relationship between the quality of outcomes, satisfaction levels and project performance has been continuously investigated by many researchers over the last ten years.

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