Sustainable Development and Entrepreneurship in Hotel and Resorts

Sustainable Development and Entrepreneurship in Hotel and Resorts

Partho Pratim Seal (Manipal University, India)
Copyright: © 2018 |Pages: 9
DOI: 10.4018/978-1-5225-5772-2.ch009

Abstract

Sustainable tourism has been a focus of tourism worldwide. As the hospitality industry is a part of tourism which includes hotels and resorts and contributes a lot towards food and lodging, sustainability is a concern for the industry. Individuals have a perspective that hotelier's relationship toward environmental and societal concerns is rather secluded and intangible. Considering the size and the rapid growth of the hospitality industry, it makes it clear that environmentally sustainable action is essential. For sustainability to be effective, the best way is to engage the people from local communities. The aim is to promote socio-economic development of the tourist destination and the community considering the ecology best cared for by the locals. Tourism has to be developed in a manner so that the ecosystem is conserved with diversification of the economy leading to dispersal of ownership.
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Tourism And Entrepreneurship

Tourism could help and assist the entrepreneurs to invest which will lead to employment, economic and market growth of a country. Tourism as it provides a huge employment opportunity can assist the entrepreneurs to invest leading to rapid economic and market growth. Many tourism business are been initiated by the entrepreneurs who have a major role in providing leisure and recreational activity. Various tourism and hospitality business consisting mostly of small and medium sized enterprise which include homestays, farms and family style restaurants and cafes have been added which caters to the diversity of people (Chang, 2011). (UNWTO, 2002)

Entrepreneurship

Entrepreneurship is derived from the French term entrepreneur who partakes accountability, pursue prospects, monetary needs and wants by innovating and operating a commercial business (Burch, 1986). Entrepreneurship has a vital role in transforming the supply of leisure and entertaining opportunities (Chang, 2011)

For a country as well as across the world entrepreneurship is considered as a critical factor for tourism development. (Khanka, 1999) defines ‘tourism entrepreneur’ as a person or a group of persons who are either creating and or managing tourism products. Tourism entrepreneurship helps in providing a planned support for business development particularly in the rural area (Koh & Haltten, 2014) acknowledged the importance of entrepreneurs in tourism development and claimed tourism business is born not by an act of nature but by the deeds of the tourism entrepreneur. The importance of tourism in entrepreneurship leads to increase in revenue which cushions the economic problems of our society such as high unemployment and low income of families. (Javier & Elazigue, 2009) have emphasized upon the role of local government units for the success of tourism business. The local government units should try to increase the living standards of the society and retain the ecological balance. Both the central and the state governments should work together for establishing the policy and strategy for sustainable tourism business. They should incorporate all the stakeholders to represent all their viewpoints and welfares associated with the sector (Brokaj, 2014). Corporate social responsibilities in the field of tourism businesses have an important role in promoting partnerships which is responsible for both environmental and social issues. Entrepreneurship with innovation are the two important significant factors for the success of tourism and tourism development in global and regional arena (Samiei & Akhoondzadeh, 2013)

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