Sustainable Digitization of Cultural Heritage Through CSR: Exploring Matryoshka Effects in Virtual Museum

3. Methodology

The research uses a case study method, which can help understand the complexities of digital heritage management, also characterized by different forms of heritage rationing that affect both current and future communities. In general, the case study method (Yin, 1995) has the dual aim of detailing the main characteristics of a phenomenon and of understanding the dynamics of a given process. From a methodological point of view, the development of a case study represents a “strategy of research that is concentrated on the comprehension of the dynamics that characterizes specific contexts” (Eisenhardt, 1989, p. 532). Qualitative approaches and forms of research in action (Fayolle, 2004; Esposito, Ricci 2014) allow the researcher to describe, explain and understand situations in context. The case study method is a valuable tool to capture different dimensions of Corporate Social Responsibility in the digital heritage management, and to suggest criteria for further action (Craig, 2003).