Sustainably Playing the Game: A Deep Dive Into Sports and Environmental, Social, and Economic Sustainability

Abstract

Sports have the power to unite people and drive change, making them a key force in promoting sustainability. This chapter explores how sports contribute to three core areas: environmental protection, social inclusion, and financial stability. It examines how sports organizations, events, and facilities align with global sustainability goals while preserving the energy that defines sports. Key examples include the London 2012 Olympics, which set new sustainability benchmarks, and Asia's rising leadership in sustainable sports development. The International Olympic Committee (IOC) has played a crucial role, shifting focus from mega-events to integrating sustainability into local sports. The chapter emphasizes practical strategies for turning sustainability commitments into action, such as eco-friendly stadiums, inclusive programs, and fair financial models. By accepting these approaches, the sports industry can drive environmental solutions, strengthen communities, and support a more sustainable and equitable future.