Sustainopreneurship

Sustainopreneurship

Rahul Verma
Copyright: © 2021 |Pages: 7
DOI: 10.4018/978-1-7998-7951-0.ch005
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Abstract

Sustainopreneurship (innovation and entrepreneurship for sustainability) may be a concept that has risen from the prior concepts ecopreneurship and social entrepreneurship through sustainability entrepreneurship. The concept implies to utilize creative business organizing to unravel issues related to sustainability to make environmental and social sustainability a vital purpose and objective while at the same time respecting the boundaries set in order to preserve the life support frameworks within the process. In other words, it could be a “business with a cause” where the world issues are turned into business openings by arrangement of sustainability innovations.
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Background

The definition first presented in a conference article in 2006 (Abrahamsson, 2006):

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    Deployment of sustainability innovations: Innovation and Entrepreneurship for sustainability.

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    Short for sustainability intra / entre - preneurship.

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    To centre on one or more (sustainability / social / world - related) problem (s), identify / find and / or design a solution to the problem (s) and bring the innovation to the market by making a productive organization. With the (modern alt. profound change of an ancient) mission / cause - oriented sustainability business adding social / economical / ecological gains and values, with a predisposition towards the intangible - through re - socialization / dematerialization. The value included at the same time enhancing, restoring and / or ultimately preserving the basic utilized capital stock, in order to preserve the capacity to satisfy the wants of present and coming eras of stakeholders.

Key Terms in this Chapter

Sustainability: Capacity for human civilization and Earth's biosphere to co - exist.

Sustainopreneurship: Entrepreneurship and innovation for sustainability.

Entrepreneurship: The extraction or creation of value.

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