Synergizing Multimodal Generative AI and Blockchain for the Future of Digital Media

Abstract

Blockchain technology combined with multimodal generative AI revolutionizes content creation, distribution, and authentication. AI generates synthetic content across platforms (text, visuals, audio, and video), while blockchain ensures data authenticity with decentralized trust-based platforms. Blockchain secures digital assets through attribution tracing, preventing misuse and fostering trust. This synergy addresses issues like intellectual property challenges, deepfakes, and content integrity. The chapter explores practical implementations in entertainment, journalism, gaming, advertising, and social media, offering future trend forecasts and technical analysis. Ethical principles and regulatory frameworks promote transparent, accountable systems for managing AI-generated content. This work serves as a guide for specialists, policymakers, and industry professionals in creating decentralized, trustworthy digital environments.