We are assisting to a radical shift in the health conceptualization, more linked to a positive approach to wellness and life that is strongly influencing people’s expectations of health and care services. Indeed, a new set of values is framing healthcare services and their demand. New values are changing the criteria for assessing services received, affecting clients’ decision-making and satisfaction post fruition. These values are determined by the people’s desire to take an active role in building the best health and wellness benefits experiences and promoting a positive life and health functioning (Riva et al., 2012). This phenomenon, known as “participatory health,” constitutes an actual revolution in shaping consumers’ health behaviours (Graffigna, Barello, & Triberti, 2015; Phillips et al., 2014). This shift has followed the trends of increasing consumerism (Greener, 2012), significant technological breakthroughs in health and care (Street, Gold, & Manning, 2013), and revolutionary transformation in information gathering using the Internet (Cline & Haynes, 2001). New and different contexts and targets are shaping the use and design of technologies, and new and varied consumers’ needs and expectations for participation are modeling them. Consequently, in this introductory section, we briefly provide an outlook of the ways in which new positive technological solutions are boosting and supporting a new demand for participatory wellbeing. Indeed, as presented in the following sections, we are moving towards a changing healthcare landscape, where health is increasingly assuming a new and wider conceptualization and value, and consumers are increasingly asking for a more active participation in health and care choices. In this sense, we conclude the introduction by introducing a consumer health engagement perspective as roadmap to properly analyse the societal movements towards the use of technologies to meet the needs of consumers’ participation in health and wellbeing experiences.
Moving from these premises discussed in the following paragraphs, and by considering a consumer health perspective of analysis, this chapter tries to systematize the scientific and applicative debate about the delivery of technologies for wellbeing in the era of participatory health. The aim is to provide an integrated overview of the features of various technologies aimed at achieving wellbeing/wellness and to offer a critical overview of the ways in which the active role of individuals in these interventions is depicted.