MLA
Lee, D. "A Technology Intervention Perspective of Mobile Marketing." Encyclopedia of Mobile Computing and Commerce. IGI Global, 2007. 933-939. Web. 20 Apr. 2018. doi:10.4018/978-1-59904-002-8.ch156
APA
Lee, D. (2007). A Technology Intervention Perspective of Mobile Marketing. In D. Taniar (Ed.), Encyclopedia of Mobile Computing and Commerce (pp. 933-939). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-002-8.ch156
Chicago
Lee, D. "A Technology Intervention Perspective of Mobile Marketing." In Encyclopedia of Mobile Computing and Commerce, ed. David Taniar, 933-939 (2007), accessed April 20, 2018. doi:10.4018/978-1-59904-002-8.ch156
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