MLA
Lee, Dennis, and Ralf Muhlberger. "A Technology Intervention Perspective of Mobile Marketing." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 279-288. https://doi.org/10.4018/978-1-60566-054-7.ch025
APA
Lee, D. & Muhlberger, R. (2009). A Technology Intervention Perspective of Mobile Marketing. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 279-288). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch025
Chicago
Lee, Dennis, and Ralf Muhlberger. "A Technology Intervention Perspective of Mobile Marketing." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 279-288. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch025
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