Technology and Retailing and Firms: Challenges Ahead

Technology and Retailing and Firms: Challenges Ahead

Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch015
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Increasing globalization and competitiveness in the retail environment is thrusting retail firms to reach high levels of consistent experimentation of new technology in store management, product information, and customer services. Technology management can be used to help retailers test new ideas and implement the most successful ones.

Complete Chapter List

Search this Book:
Reset